Search Engine Optimization, or SEO, is one of the most challenging aspects of running a site. It’s because of how Google, and other search engines, rank your site regularly changes. Meaning, you have to keep up with the latest developments in SEO if you want to rise above your competition.
Optimizing your site is important, and fortunately, there are a lot of SEO tools that will help you with on-site SEO, as well as get the data that you need to improve your site rankings. If you know what these tools are, and how they work, then you’ll be more poised to succeed.
Ahrefs features a couple of data analysis and optimization tools. These tools are included in the same pricing plans. One of its main features is access to a content research tool. With it, you can utilize keywords to find out which content is performing best on social media, and other organic searches. It also includes a comprehensive dashboard, helping you keep track of your projects.
This is a keyword research tool that allows you to access to data on how many users are searching for specific terms. It also gives you information on related ads, product listings, similar keywords, and so much more.
Aside from being a great keyword tool, it also provides you insight into your competitors’ strategies. For instance, you’ll know how much traffic your competitors are getting, how much of it comes from paid ads, and what their backlinks are.
3. Google Analytics
Google Analytics is one of the best tools in the market that’s created by Google. It provides you in-depth insights into your audience, as well as their intention, geography, and demography.
You can also track their information, how they came across your site, where they’re from, what your most popular content, and other results.
4. Google Search Console
Google Search Console, or GSC, is another important tool by Google that allows you to monitor, maintain, and troubleshoot your website’s presence on search results.
It also provides you with tools and insights that allow you to improve your visibility and presence on SERPs. Most SEO experts use this tool to track their website’s performance in all aspects.
This tool is quite the same with the Website Grader of Hubspot where you provide a link, and it gives you a full report card. It usually gives you a single score for your whole website. After that, it provides you a list of everything that you can do to improve your SEO and your site’s mobile-friendliness.
Keyword.io is a free tool that provides relevant long-tail keyword suggestions for any seed keyword you enter. These keywords are pulled from the autocomplete functions of high-profile search engines and other platforms. Platforms such as: Google, Bing, Yandex, Amazon, eBay, Alibaba, Wikipedia and more...
7. Moz Pro
This tool offers a complete SEO toolset that helps you improve your rankings and visibility on search engines.
It offers link building, site audits, keyword research, and page optimization insights to help you gain a better view of your current standing on search engines, as well as how you can improve your ranking.
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