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Importance Of Ppc  (pay Per Click Advertising Model | Shopweb
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Importance Of Ppc (pay Per Click Advertising Model | Shopweb

In this present Digital marketing era, PPC has proven its worth of being a successful platform in online advertising Industry. Pay Per Click has rapidly evolved as a most powerful digital marketing technique as it has the power to generate instant leads and traffic.

What is PPC?

PPC Stands for (Pay Per Click) and it is also known as CPC (Cost Per Click) which is a form of internet advertising model used to direct traffic to websites, increase the number of leads in the form of phone calls. In this form of internet advertising, an advertiser pays a publisher when an ad is clicked on the search engine.

Advantages Of PPC:

  • Pay for only clicks.
  • Budget control.
  • Targeted Ads
  • Immediate and Consistent traffic.
  • Quicker results.
  • A higher ROI
  • PPC benefits in improving your SEO strategy.

Types of PPC Ads?

  • Search Engine Text Ad.
  • Social Media Ads(Facebook, Twitter, LinkedIn, Quora, Instagram etc).
  • Shopping Ads.
  • Display Ads.
  • Remarketing / Retargeting Ads.
  • Gmail Ads.
  • Video Ads (Youtube, etc).

 

Which Ads are popular in PPC Advertising?

Google Ads are most trending and popular in PPC Advertising earlier known as Google AdWords. Google AdWords is one of the most popular Pay Per Click advertising systems in the world which is created by “Google”. This Google ads platform enables each and every business to create the ads that appear on the Google’s Search engine and other Google properties.

Google Ads run on a pay per click model, in which the user sets a maximum bid on their keywords and pay for each click on their advertisements. Every time when a search is done by the user, Google looks into the pool of advertisers ads and chooses a set of winners to list in the valuable ad space on its search engine.

 

What is Google AdWords Auction? What does it do?

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page. Every time an ad is eligible to appear for a search, it goes through the ad auction.

When you actually search on the Google Web, you are not searching on the web. You are searching on the Google index using a software programme called spider. When you search for a keyword Those spiders start crawling all the web pages where the search term is used. Then they group some of the web pages/landing pages where there is a keyword used more no of times. And they check whether this page is perfect for this keyword or not, they check the PageRank, outbound links of the webpage. and weather this webpage is from a good website, etc. Then Google starts showing the relevant Ads on the search engine which are suitable for the particular keyword.

How Does PPC Campaign Work?

There must be Campaign created for each and every Ad group in every platform. In a PPC campaign, an Advertiser will pay search engines the amount as he wishes, to have them in the top position of search engine result page(SERP). When a user searches for a keyword and your Ad is listed on the top. Then he clicks on your Ad and the amount of one click is been deducted from the daily/monthly budget. Once all the budget will be depleted, Google or other search engines cease your ads until u pay the total budget of your account.

 

Eg: When a user searches for a keyword in the Google Search Engine “Best Software Training Center in Bhubaneswar”.

The Search engines will show the results for this particular keyword. When the results appear on the search engine, the first few listings will be the PPC Ads listing in which you need to pay to be listed as Ads.

When a user clicks on the highlighted part which is known as Google Ads. The amount of one click will be automatically deducted from the total budget.

The Benefits Of A PPC Campaign:

Pay Per Click Campaign can benefit any type of business in various different ways and are a great way to compliment your other marketing efforts.

Some of the benefits of PPC Campaigns are:

  • Measurable Results.
  • Fast Results.
  • Won’t depend on SEO.
  • Will reach the right audience.
  • Brand Recognition.
  • Budget Friendly.
  • Quality leads.

Conclusion:

PPC Marketing is the better way to increase your business online through Ads in the short period of time. When you have knowledge about it, you can target the right audience in various platforms like search engines, social media platforms, etc. If you don’t have much knowledge about PPC and you start paying money to search engines to show ads and u don’t know how to target audience, etc. It’s the same as filling the water in the bottle which has plenty of holes. You will just be spending the budget on Ads and you won’t get results. You need an expert in each and every field so that he guides a correct path to do, where to target the right audience and he will be having the knowledge about saving the money, getting more no. of leads at lower cost, etc.

17 August 2020

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