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What Is Google Voice Search And Why It Is Important | Shopweb
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What Is Google Voice Search And Why It Is Important | Shopweb

Do you think by including the usual keywords in the website is enough for SEO?

Well Just Think Again. With the introduction of Google Voice Search, the whole world of SEO has been changed to accommodate the differences in search that comes with the voice search feature.

What Is Google Voice Search?

Google Voice Search is a simple-to-use function that allows users to search on Google by just talking to it.

That small ‘mike’ symbol that’s present next to the search bar is the icon used for Google Voice Search. So, instead of typing in the search bar, users can speak to Google and search their queries.

Here are the top-four voice assistants and the devices they are compatible with: 

  • Google Assistant/voice search – Google Home, Pixel phone, Android 6.0+ Devices, iOS, and Android apps 
  • Apple Siri – Apple iPhone, iPad, iPod
  • Amazon Alexa – Echo
  • Microsoft Cortana – Windows 10, Windows phone, Xbox One, iOS, and Android apps 

 

Why Is Google Voice Search Important?

Voice search using digital assistants with new smart products and more refined technology of smartphones is becoming a more typical and frequently used household item. Companies like Google, Apple, Microsoft and Amazon all have their own versions of digital assistants that deliver information to users quickly and effectively. 

 

 

According To a Statistics

  • 58% of consumers have used voice search to find local business information in the last 12 months  
  • 46% of voice search users look for a local business on a daily basis  
  • What consumers want most: to be able to use voice search to make reservations, to hear business prices, and to find out which products businesses have  
  • 27% visit the website of a local business after making a voice search  
  • 25% of consumers say they haven’t yet tried local voice search, but would consider it  
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day  
  • Consumers are most likely to perform voice searches to find further information on local businesses they already know about  
  • Voice searches are most likely to look for restaurants, grocery stores, and food delivery  
  • Just 18% of consumers have used smart speakers for local voice searches 

In today’s competitive online marketing, you need to stay ahead of the competition. If you want to keep ahead of the competition, voice search technology is something you cannot afford to ignore. 

Voice search gives businesses an opportunity to create an enhanced customer experience. Besides that, brands that want to compete and stay relevant will have to get on board. Voice searches are the newest trend that is likely to become an important part of internet advertising. 

Voice search is, however, just one of the trends that you need to take note of in 2020.

24 May 2020

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